Last updated: May 26, 2026

Smarticlab operates this website and online store, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de‑identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card or account details, transaction details, form of payment, payment confirmation and other payment details (processed securely via our payment gateways; we do not store full card details on our servers).
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include when you contact us for customer support or other queries.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, place an order, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties, such as marketing partners, analytics providers or social media platforms, where permitted by law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, tailor, and improve the Services: including to process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns and exchanges, arrange for shipping, enable you to post reviews and create a customized shopping experience for you.
  • Marketing and advertising: including to send marketing, advertising and promotional communications by email, SMS, WhatsApp or other channels (where permitted) and to show you online advertisements for products or services on our website or other websites based on your activity.
  • Security and fraud prevention: including to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, and protect public safety.
  • Communicating with you: including to provide you with customer support, respond to your requests, and maintain our business relationship with you.
  • Legal reasons: including to comply with applicable law or respond to valid legal process, participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:

  • With service providers and vendors who perform services on our behalf (for example: website hosting on WordPress, WooCommerce plugins, IT management, payment processing, data analytics, customer support tools, cloud storage, order fulfillment and shipping partners).
  • With business and marketing partners to provide marketing services and advertise to you, including remarketing or analytics services that help us understand how customers use our store.
  • When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as to shipping companies or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group where applicable.
  • In connection with a business transaction such as a merger, acquisition or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Third‑Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi‑public venues, including information you share on third‑party social networking platforms, may be viewable by other users of the Services and/or users of those third‑party platforms.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms may be defined in applicable law.

Security and Retention of Your Information

We use reasonable technical and organizational measures designed to protect your personal information; however, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit, and we recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information; these rights may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law:

  • Right to access / know: You may have a right to request access to personal information that we hold about you.
  • Right to delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.
  • Managing communication preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option in our emails to you; if you opt out, we may still send you non‑promotional emails, such as those about your account or orders.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights, but we may need to verify your identity before we can process your requests as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf; we will require that the agent provide proof you have authorized them, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Email: support@smarticlab.in
Address: Mohan nagar, purani basti, jaipur, rajasthan, india pincode, 302001